GoldenPlay and LuckyMate are rolling out two new sportsbook promotions this October, giving affiliate partners fresh tools to support player acquisition around some of the month's biggest sporting events.

The October lineup combines an event-based 50% Cashback Promotion across selected football and horse racing events with a 5.00 Super Odds promotion designed specifically for new-player acquisition. With different mechanics, sports and activation dates, the campaigns give affiliates multiple opportunities to build timely content and promotional campaigns throughout the month.

50% Cashback Across Selected October Events

The event-based format gives affiliates multiple opportunities to integrate the offer into match previews, newsletters, tipster content, event-focused landing pages and other sports campaigns.

If an eligible bet loses, 50% of the stake is credited back as bonus money. The promotion runs across three selected sporting events, giving affiliates several activation points throughout October:

• Croatia vs England — 3 October 2026: An international football fixture to kick off the campaign.
• Future Champions Festival — 9–10 October 2026: A dedicated opportunity to reach horse racing audiences.
• All Premier League Round 9 Games — 30 October 2026: Coverage across the full round, creating a broader football campaign opportunity.

The consistent 50% cashback mechanic can be carried across all three event windows, while affiliates can adapt their messaging to the relevant sport and audience.

Terms and conditions apply for the offer on GoldenPlay and LuckyMate.

5.00 Super Odds for New Players

The second promotion is designed specifically to support new-player acquisition. For selected October fixtures, eligible odds between 1.50 and 2.00 will be boosted to 5.00, with a maximum stake of £5.

The promotion can be used in addition to the applicable welcome offer, giving affiliates a combined acquisition proposition to communicate to new players:

• LuckyMate: Bet £10, Get £10 Free Bet

Terms and conditions apply for the offer on LuckyMate.

Super Odds: October Fixture Schedule

GoldenPlay and LuckyMate will pre-define the eligible selection for each featured fixture. Players cannot choose which selection receives the boosted odds.

Make the Most of October's Sports Calendar

The two promotions offer different ways for affiliates to build campaigns around October's football and horse racing schedule.

The 50% Cashback Promotion provides multiple event-led activation points across football and horse racing, while Super Odds gives affiliates a clear new-player acquisition message built around high-profile football fixtures.

Both campaigns can be incorporated into sports articles, newsletters, landing pages, social content, odds-focused content and other promotional formats, allowing affiliates to tailor their approach to their audience and channel.

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